
Recently I had an eye-opening experience as a result of a Facebook marketing error. I learned a few things from this glitch … about the worst parts of social media, about some people’s hatred for the Bible, and about the Christian bubble that I apparently live in, at least online.
I’ve written a couple of times about my practice of daily Scripture writing, and my first article on how to begin Scripture writing is still the most popular post on my blog. This brings me great joy, that many people have found a new way to interact with and respond to the Word of God by writing it out.
Last year, my first Scripture writing article went out on Facebook as a “sponsored post,” meaning that it was boosted to reach an entirely new audience beyond just the people who follow my page. It had such a positive outcome that I decided to boost my second post on Scripture writing, as well. I loved the idea of more people being exposed to the idea of this daily spiritual discipline that they might want to try.
And that’s when something went wrong. This time around, Meta (Facebook) seemed to have lost its ability to determine who might actually want to see Christian content in their newsfeed.
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